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Local Business SEO
Audit your local business website for search visibility. Check local schema, NAP consistency, and 50+ on-page ranking factors.
Free, instant, no signup required — 50+ SEO checks
46% of all Google searches have local intent. For local businesses — restaurants, dentists, lawyers, plumbers, salons — appearing in the Local Pack and organic results directly drives foot traffic and phone calls. Missing LocalBusiness schema, inconsistent NAP (Name, Address, Phone), and poor mobile experience can keep you invisible to nearby customers searching for your services.
Missing LocalBusiness schema markup (no rich results in search)
Inconsistent NAP (Name, Address, Phone) across pages
No embedded Google Map or directions link
Missing or generic meta descriptions for service pages
Poor mobile experience (most local searches are mobile)
No review schema or testimonial structured data
Missing business hours in structured data
Service area pages with thin or duplicate content
LocalBusiness schema tells Google your business name, address, phone, hours, and service area. This enables rich results in local search. Use SerpNap's Schema Generator to create the markup.
Your business Name, Address, and Phone number must be identical on every page of your website, your Google Business Profile, and all directory listings. Even small differences (St. vs Street) can hurt rankings.
76% of local searches happen on mobile. Ensure your site loads fast, phone numbers are tap-to-call, and your address is easy to find. Use SerpNap's Page Speed Estimator to check mobile performance.
If you serve multiple locations, create unique pages for each city/neighborhood with location-specific content, local testimonials, and embedded maps. Avoid duplicate content across location pages.
SerpNap checks 50+ on-page factors that affect local rankings: LocalBusiness schema, meta tags, mobile-friendliness, page speed, heading structure, image optimization, and more. It identifies issues and provides AI-powered fixes to implement immediately.
SerpNap audits your website, not your Google Business Profile directly. However, it checks for LocalBusiness schema on your site, which should match your GBP information. For GBP optimization, we recommend our blog guide on local SEO.
LocalBusiness schema is structured data (JSON-LD code) you add to your website that tells Google your business details — name, address, phone, hours, reviews. It helps you appear in the Local Pack, Knowledge Panel, and rich results in Google Search.
At minimum monthly, and after any website changes. Local SEO is competitive — your competitors are constantly optimizing. SerpNap is free with no limits, so run audits regularly to catch new issues early.
50+ checks, AI-powered fixes, instant results. No signup required.
Run Free Local Business SEO Audit