Reference
SEO Glossary
35 essential SEO terms explained in plain English.
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Core Web Vitals
Three Google metrics — LCP, CLS, and INP — that measure loading speed, visual stability, and interactivity.
CLS (Cumulative Layout Shift)
A Core Web Vital measuring visual stability — how much page content shifts unexpectedly during loading. Good: under 0.1.
Crawlability
A measure of how easily search engine bots can access and navigate your website's pages.
Canonical URL
An HTML element that tells search engines which version of a page is the 'master' copy when duplicate or similar content exists.
Crawl Budget
The number of pages a search engine will crawl on your site within a given timeframe, determined by crawl capacity and demand.
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Rich Snippets (Rich Results)
Enhanced search results that display additional information like ratings, images, prices, or FAQs beyond the standard title and description.
Robots.txt
A text file at your site's root that tells search engine crawlers which pages they can and cannot access.
Redirect Chain
A series of multiple redirects between an initial URL and the final destination, causing SEO and performance issues.
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SEO (Search Engine Optimization)
The practice of optimizing websites to rank higher in search engine results and drive organic traffic.
Schema Markup (Structured Data)
Code added to your HTML that helps search engines understand your content and display rich results.
SERP (Search Engine Results Page)
The page displayed by a search engine in response to a query, containing organic results, ads, featured snippets, and more.
Search Intent (User Intent)
The underlying purpose behind a search query — whether the user wants to learn, find a specific site, compare options, or buy something.