Domain Authority (DA/DR)

Definition

Domain Authority (DA) by Moz and Domain Rating (DR) by Ahrefs are third-party metrics that predict a website's ability to rank in search engine results. Scored on a scale of 1-100, higher scores indicate greater ranking potential. These metrics are based primarily on the quantity and quality of backlinks pointing to a domain. Important: DA/DR are NOT Google metrics — Google does not use them in its ranking algorithm. They are useful as relative comparison tools when evaluating link building opportunities or competitor strength, but should not be treated as absolute measures of SEO success. Focus on earning quality, relevant backlinks rather than chasing DA/DR numbers.