SEO (Search Engine Optimization)

Definition

Search Engine Optimization (SEO) is the process of improving your website's visibility in organic (non-paid) search engine results. It involves optimizing technical infrastructure, content quality, and off-site signals to help search engines understand and rank your pages. Modern SEO encompasses technical SEO, on-page optimization, content strategy, link building, and increasingly, Generative Engine Optimization (GEO) for AI-powered search engines.