GEO (Generative Engine Optimization)

Definition

Generative Engine Optimization (GEO) is an emerging discipline focused on optimizing your content to be discovered, cited, and recommended by AI-powered search engines and large language models (LLMs). Unlike traditional SEO which optimizes for Google's algorithm, GEO focuses on ensuring AI models understand your brand's authority, entity relationships, and topical expertise. Key GEO tactics include: high-density structured data (JSON-LD), building entity authority across the web, creating original research and data that AI models cite, optimizing for conversational queries, and ensuring your content appears in AI Overviews. As AI search adoption grows, GEO is becoming as important as traditional SEO.