E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)

Definition

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's a framework from Google's Search Quality Rater Guidelines that human quality raters use to evaluate content quality. While not a direct ranking algorithm, E-E-A-T signals strongly correlate with rankings, especially for YMYL (Your Money or Your Life) topics like health, finance, and legal content. Experience means demonstrating first-hand experience with the topic. Expertise means having deep knowledge. Authoritativeness means being recognized as a go-to source. Trustworthiness means being accurate, honest, and safe. Build E-E-A-T by showcasing author credentials, citing authoritative sources, maintaining accuracy, and earning quality backlinks.