Meta Description

Definition

A meta description is an HTML attribute that provides a concise summary of a web page's content. It appears in search engine results pages (SERPs) below the title tag and URL. While meta descriptions don't directly impact rankings, they significantly influence click-through rates (CTR). A well-written meta description can increase CTR by 20-30%. Best practices: keep it between 120-160 characters, include your target keyword naturally, write a compelling value proposition, and include a call-to-action when appropriate. Google may override your meta description with content it considers more relevant to the search query.