Internal Linking

Definition

Internal linking is the practice of linking from one page on your website to another page on the same website. Internal links serve three key functions: they help search engines discover and crawl your pages, they distribute PageRank (link equity) throughout your site, and they help users navigate to related content. Strategic internal linking creates topical clusters — groups of related pages connected through contextual links that signal topical authority to Google. Best practices include using descriptive anchor text (not 'click here'), linking from high-authority pages to important content, creating hub-and-spoke content architectures, and ensuring every page is reachable within 3 clicks from the homepage.